“We should have looked at our UEFN experiences in a similar light and methodology as we do with our Fortnite content. I'm just really disappointed that updating our maps weekly similar to how Fortnite Battle Royale does seems to hurt more than it helps because of the creative discovery issues we keep running into.- SypherPK July 27, 2023Īdditionally, Ali mentioned that team wished it had leaned into its community connections earlier. We are also releasing a new map in early August that I'm very excited about. For example, Rocket Wars creates sharable moments and hype through its rare ending screens. This smaller development team is still pushing the boundaries of UEFN while leveraging creator expertise in its game design. We try to put out bits and pieces quickly, whether it be in the game itself or on social media.” “Right now, we’re focused on building a fleshed out base product with a long-term gameplay and social media strategy, so but we have to be quickly adaptable to what the market wants. We look for developers that are extremely agile, creative and passionate to navigate this uncharted territory in the games industry,” Ali said. “We’re trying to test the bandwidth of what is possible with the select few team members we have. This is made more complicated with how new the UEFN platform is, but SuperJoy values developers that worked on other live service titles. This is a tall order for developers on a small team, meaning hiring critical for success. SuperJoy Studios is aiming for an experience that keeps players entertained but can adapt quickly to its audiences. This need to streamline has impacted how SuperJoy iterates on its concepts and design as well as the team itself. Everything is done the traditional way, but with simplified processes because there’s no room for things to be overcomplicated,” Ali told GamesBeat. It has to be tailored to our industry which has a lot of nuances. “We have a video production department, we have a marketing department, but they don’t operate like a marketing agency or production company. Ali “SypherPK” Hassan and Daniela Ali cofounded Oni Studios and SuperJoy Studios Moreover, Hassan and Ali’s experience running Oni Studios has shaped the structure and process of its development team. Having SypherPK’s creative vision and loyal audience is a clear advantage for developing and marketing the studio’s projects. Ultimately, the team wants to differentiate itself by applying its new media roots to its game development process. In turn, the long-term vision of SuperJoy’s maps is designed to support SypherPK’s content flywheel. As Fortnite’s viewership has leveled out (especially post-pandemic), SuperJoy Studios allows Hassan to differentiate his content and solidify a niche as a creator. SuperJoy Studios is a key element in SypherPK long term plan as a content creator. Moreover, Rocket Wars sets a critical benchmark for other creator-led UEFN projects. This performance shows the potential reach of a top map on the UEFN platform. In the most recent week of data, Rocket Wars averaged 28% more playtime and 15% more players per day than during its first full launch week. For comparison, this total playtime is similar to that of Among Us and Hollow Knight on Steam (at the time of writing).Ĭritically, Rocket Wars popularity is growing thanks in part to its marketing activations and crosspromotions on SypherPK’s channels. This translates to a daily average of over 160,000 hours played per day in this period. In its first 30 days, Rocket Wars garnered 5 million hours of playtime. While interest in the UEFN platform grows, SuperJoy Studios gave GamesBeat an exclusive early look at the success of this creator-led project. In June, the company launched its most ambitious project yet - a live-service map called Rocket Wars. Leaning on SypherPK’s reach with Fortnite fans and passion for the title, SuperJoy specializes in developing for Fortnite’s UEFN platform. Earlier this year, the pair founded a subsidiary game development arm SuperJoy Studios. Alongside wife and business partner Daniela Ali, the pair founded production company Oni Studios where Ali serves as CEO. While many studios have launched maps, no one has revealed the potential reach of the platform… until today.Īli “SypherPK” Hassan is one of Fortnite’s most popular creators. Apply or nominate today!Įpic’s new Unreal Editor for Fortnite is allowing creators to reach the battle royale’s audience with their own maps. At the event, we will also announce 25 top game startups as the 2024 Game Changers. We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here.
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